Customized Month to Month Marketing Programs
What Is Local Search Marketing?
You are probably familiar with terms like SEO and PPC. Our approach is different, it is local search marketing. For a local business search engine marketing (PPC) and search engine optimization (SEO) go hand in hand like peanut butter and jelly. There are approximately 10 organic and 12 to 15 pay per click results displayed on the first page of Google (excluding the maps). Since most people search using different terms and keywords, it is imperative for a business to cover as much real estate as possible on the first page results. When the search engine optimization falls short, search engine marketing will pick up and bring in the leads. AdWords is a great way to target actively engaged buyers. A well-managed Google AdWords campaign, supported with an easy to navigate content rich website will have your phone ringing off the hook. However, you can’t ignore local SEO. Organic results, especially in your service area, are essential for you to capture the local traffic.
Best practice is to support an AdWords campaign with a strong local search optimization program, directory listings and we do just that. Call us for a free consultation, with no obligation, so we can show you how to dominate local search results in your area.
Search Engine Optimization
Search engine optimization has evolved. Finding clever keywords and writing good content is not enough. Content and frequent updates are the new trend. Your local directory listings, social media profiles, reviews, blog posts, and back links play a big factor in your search engine optimization success.SEO has great benefits such as long-term standings and cost effectiveness. However, the placement is not guaranteed and the more keywords and search terms you have, the harder it is to get first page placement. Combine that with a broader geographical area and you are a candidate for search engine marketing.
Search Engine Marketing
Search engine marketing is a great way to support and enhance SEO. Where SEO falls short, SEM picks up to deliver the leads and placement. Google AdWords offers instant measurable results for hundreds of keywords with no geographical restrictions. Results can be tracked fully and campaigns can be optimized frequently for better conversions. We a Certified Google AdWords Partner agency. Our campaigns meet and exceed Google best practice guidelines. That means when we manage your PPC campaign you will get better results.