“Is your website and online marketing efforts bringing customers to your business every day?” Our founder, Mert Kiymaz, asks service business owners this question regularly. Sadly, many say no, or they are unsure.
What is your answer?
If it’s no or you are questioning the value of your online marketing efforts, you’ll want to read the following.
Why Service-Based Business Marketing Is Different
A common and expensive mistake that many service-driven businesses make is how they approach to their online marketing. Product-based businesses always display a physical product to potential customers. Even the packaging is designed to appeal to the eyes and senses. Your service-based business doesn’t have that luxury.
Service businesses sell the competent performance of labor. These labors—such services are intangible because they are comprised of ideas, methods, areas of expertise, reputation, trust, and guarantees. At best, service providers can only “show” a portfolio of what they have provided for previous customers. This presents a unique challenge to service-based business who are seeking to market online.
We receive calls daily from service-related businesses who’ve seen our portfolio of:
- Automotive repair providers
- Home cleaning services
- Home remodeling contractors
- HVAC specialists
- Medical providers
- Restoration (Water, Fire, Mold)
The above businesses’ online marketing strategies attract new customers and reinforce service brand. Such success doesn’t come by mimicking the way product-based businesses advertise online. Mert continually relates, “If I could give dentists, carpet cleaners, HVAC, locksmiths, plumbers, really any type of service-related business owners a single piece of advice, it would be ‘don’t copy product-based business marketing.”
Several “marketing agencies” and “SEO gurus” fail to differentiate between the style of the business of their clients. Instead, they use copy-and-paste tactics that end up costing the client’s time and money. We find it very telling that at the time of this writing there’s only one article on the first page of the Google search “service-based web content.” There is a mass lack of understanding of marketing service-driven businesses.
How We Partner with Service-Based Businesses
Although we work exclusively with service-based businesses, we never rely on what works for one of our clients within an industry. Factors such as how a company business is structured, its brand, location, service specialties, management, qualifications, length of operation, name, alliances with professional organizations, and employees play a vital role in how a business should market itself.
For instance, a plumbing service that has a long-standing presence in a community should market itself much differently from an emerging plumbing service. The former could market its history of fixing plumbing issues that are well-known in the community. The emerging service could boast on its handpicked employees that focus on building honest relationships with customers.
For instance, a plumbing service that has a long-standing presence a community should market itself much differently from an emerging plumbing service. The former could market its history of fixing plumbing issues that are well-known in the community. Whereas the emerging service could boast on its handpicked employees that focus on building honest relationships with customers.
The above only scratches the surface. service. Before we take on a new client, we do our homework and we figure out exactly what we need to do be of service.
“I never tell any business that we are a perfect match for them at the outset. How we mesh depends on how much the business owner(s) are dedicated to growing. Our grow. When you choose us, you get a team that is ready to do what’s necessary to fulfill our promise of marketing business you the best way possible.” — Mert Kiymaz
We invite you to do your homework as well. Call our clients, and inquire about our effectiveness and how we do business. If you are a small to medium-sized business looking for assistance with branding, graphic design, marketing, photography, or web design, give us a call. We believe in transparency. Ask us detailed questions about how we assist your business.
If you are a small to medium-sized business looking for assistance with branding, graphic design, marketing, photography or web design, contact us at the number below.